Post by account_disabled on Mar 11, 2024 16:33:35 GMT 12
institutions. Companies are demanding higher quality influencers, more control over content and clear metrics to measure return on investment. Influencers (who now prefer to be called creators ) have a greater awareness of their role and ask for adequate recognition of their value. The control and regulatory bodies (Authorities, Consumers Union, IAP) push towards complete transparency. Tech providers improve the technology (machine learning for more precise brand-influencer matching, timely measurement of ROI, scalability and operational efficiency in campaign management) and, in some cases, add support to the design of influencer marketing activities. Company approach models In this complex system.
The practice of influencer marketing is maturing and company approach Canada Phone Number models are differentiating. Simplifying, I propose what seem to me to be the three main approaches. Artisanal tactical approach This is an approach borrowed from digital PR and often guided by the communications/external relations department. The company, with or without the help of an agency, uses influencer marketing when necessary (for example during the launch of a new product). The choice of influencers is made on the basis of limited and essentially immutable lists, built over time, on the basis of previous initiatives and through simple online searches, without adequate technological tools. The budget allocated to the activity is small and the contact with the influencers takes place "one to one", given the small number of people to be involved.
The goal is generally brand awareness, with little attention to the measurability of results. Tactical but technological approach Model very similar to the previous one, therefore tactical and based on spot campaigns, but supported by influencer discovery tools or influencer marketing platforms. In the first case, technology helps in identifying the influencers most in line with brand equity. In the second case, technology also supports in the involvement and analysis of results phase. The objective can be brand awareness or consideration, the budget and attention to measuring the results obtained increases. Strategic and long-term approach In this case, Influencer .
The practice of influencer marketing is maturing and company approach Canada Phone Number models are differentiating. Simplifying, I propose what seem to me to be the three main approaches. Artisanal tactical approach This is an approach borrowed from digital PR and often guided by the communications/external relations department. The company, with or without the help of an agency, uses influencer marketing when necessary (for example during the launch of a new product). The choice of influencers is made on the basis of limited and essentially immutable lists, built over time, on the basis of previous initiatives and through simple online searches, without adequate technological tools. The budget allocated to the activity is small and the contact with the influencers takes place "one to one", given the small number of people to be involved.
The goal is generally brand awareness, with little attention to the measurability of results. Tactical but technological approach Model very similar to the previous one, therefore tactical and based on spot campaigns, but supported by influencer discovery tools or influencer marketing platforms. In the first case, technology helps in identifying the influencers most in line with brand equity. In the second case, technology also supports in the involvement and analysis of results phase. The objective can be brand awareness or consideration, the budget and attention to measuring the results obtained increases. Strategic and long-term approach In this case, Influencer .