Post by account_disabled on Mar 5, 2024 21:12:47 GMT 12
Identifying and proving that you have suffered a negative SEO attack is complicated, especially if a site's backlink profile already contained many toxic links and/or the contents were few or of low quality. Very often webmasters who believe they are victims of negative SEO do not take into account other conditions that can lead to a drop in rankings, such as: An update in Google's core algorithms/algorithm. Being excluded from Google's algorithmic filtering. Sometimes these drops are mistaken for negative SEO. Marie Haynes , SEO Consultant at MarieHaynes.com, said about it: We have had several clients who deeply believed that they were experiencing a drop in rankings because a competitor had created unnatural links pointing to their sites. In almost every case, we found another more plausible explanation for these ranking drops. This means you shouldn't jump to conclusions about why rankings have dropped. To avoid any possible impact of updates in algorithms and algorithmic filtering, you must always ensure that your content complies with Google guidelines and you must take care of your backlink profile.
Checking your backlinks is very important because you may already have Venezuela Phone Number a backlink profile that Google filters may consider spam (i.e. contains unnatural links). You can learn more about tackling algorithmic filtering from the experts interviewed on our blog. Some webmasters ignore these factors and unthinkingly judge that their sites have suffered an attack from negative SEO. As John Mueller put it: Typically, cases where it appears that something involving negative SEO is happening are cases that, when analyzed manually, make you say, "well, it looks like someone created these links over time." And these are not competitors, but generally someone in charge of SEO who worked for the company. As a result, your website content should always be optimized, engaging, user-oriented, and your backlink profile should be as clean and reliable as possible. Because the effectiveness of negative SEO is questionable Google doubts that negative SEO, especially the intentional generation of harmful backlinks, is an effective practice. image.png Click to view the Twitter thread.
So, is it possible for a negative SEO attack to be efficient? The answer is: it depends. Google is very good at distinguishing between backlinks you have created and toxic backlinks that suddenly appeared. Nonetheless, it may be easier to sabotage a website that has little content and an unmaintained backlink profile, because the attacker would simply have to add fuel to the fire. At the same time, even a quality website can suffer an attack from negative SEO, but carrying it forward could become an expensive and time-consuming activity for the attacker. An attack must be carefully designed and intelligently conducted to be truly effective. Marie Haynes explains to us: If a competitor created a spam link to your site it would be very costly and could even improve your rankings, rather than hurt them. [...] In all my years of link auditing and supporting sites that had suffered a decline in traffic, I remember only one case where I actually suspected that links created through negative SEO were the culprit.
Checking your backlinks is very important because you may already have Venezuela Phone Number a backlink profile that Google filters may consider spam (i.e. contains unnatural links). You can learn more about tackling algorithmic filtering from the experts interviewed on our blog. Some webmasters ignore these factors and unthinkingly judge that their sites have suffered an attack from negative SEO. As John Mueller put it: Typically, cases where it appears that something involving negative SEO is happening are cases that, when analyzed manually, make you say, "well, it looks like someone created these links over time." And these are not competitors, but generally someone in charge of SEO who worked for the company. As a result, your website content should always be optimized, engaging, user-oriented, and your backlink profile should be as clean and reliable as possible. Because the effectiveness of negative SEO is questionable Google doubts that negative SEO, especially the intentional generation of harmful backlinks, is an effective practice. image.png Click to view the Twitter thread.
So, is it possible for a negative SEO attack to be efficient? The answer is: it depends. Google is very good at distinguishing between backlinks you have created and toxic backlinks that suddenly appeared. Nonetheless, it may be easier to sabotage a website that has little content and an unmaintained backlink profile, because the attacker would simply have to add fuel to the fire. At the same time, even a quality website can suffer an attack from negative SEO, but carrying it forward could become an expensive and time-consuming activity for the attacker. An attack must be carefully designed and intelligently conducted to be truly effective. Marie Haynes explains to us: If a competitor created a spam link to your site it would be very costly and could even improve your rankings, rather than hurt them. [...] In all my years of link auditing and supporting sites that had suffered a decline in traffic, I remember only one case where I actually suspected that links created through negative SEO were the culprit.