Post by account_disabled on Feb 22, 2024 22:51:20 GMT 12
According toan Oracle report, 91% of users worldwide prefer funny and fun brands. However, 95% of business leaders are wary of using humor in communication with customers. A sense of humor in communication with clients, Read also : Facebook is restructuring the feed with video content The Happiness Report found that 90% of people are more likely to remember a funny ad, and 72% of users prefer a humorous brand. Despite this, only 20% of brands use humor in offline advertising and 18% complement their online marketing strategy with creative solutions.
The data provided in the report includes the opinions of more than 12,000 consumers and business leaders worldwide. The pandemic has led to a 25% increase in anxiety and depression worldwide, leaving users in need of non-standard solutions that will make them Dominican Republic WhatsApp Number smile. However, this advantage is often not matched by what brands offer their customers in advertising and marketing. Humor can help strengthen brand connection and increase audience loyalty. 48% of respondents said they don't feel connected to a brand if it doesn't make them feel happy or laugh, and 41% may give up interacting with a company if the brand doesn't make them smile regularly Humor in communicating with the audience increases the likelihood that users will engage with the advertisement. The report also says that creativity can improve email open rates.
69% of survey participants said they would open an email from a company if the subject of the email was fun. However, only 24% of business leaders use humoremail marketing. 80% of users are more likely to make a repeat purchase and recommend the company to friends if the brand uses a creative approach in communication. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Also read other news on the Webpromo blog: TikTok will update its advertising policy in accordance with EU regulations; Meta's new anti-fake review policy; Starting this month, only responsive search ads will remain in Google Ads.According toan Oracle report, 91% of users worldwide prefer funny and fun brands. However, 95% of business leaders are wary of using humor in communication with customers.
The data provided in the report includes the opinions of more than 12,000 consumers and business leaders worldwide. The pandemic has led to a 25% increase in anxiety and depression worldwide, leaving users in need of non-standard solutions that will make them Dominican Republic WhatsApp Number smile. However, this advantage is often not matched by what brands offer their customers in advertising and marketing. Humor can help strengthen brand connection and increase audience loyalty. 48% of respondents said they don't feel connected to a brand if it doesn't make them feel happy or laugh, and 41% may give up interacting with a company if the brand doesn't make them smile regularly Humor in communicating with the audience increases the likelihood that users will engage with the advertisement. The report also says that creativity can improve email open rates.
69% of survey participants said they would open an email from a company if the subject of the email was fun. However, only 24% of business leaders use humoremail marketing. 80% of users are more likely to make a repeat purchase and recommend the company to friends if the brand uses a creative approach in communication. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail Also read other news on the Webpromo blog: TikTok will update its advertising policy in accordance with EU regulations; Meta's new anti-fake review policy; Starting this month, only responsive search ads will remain in Google Ads.According toan Oracle report, 91% of users worldwide prefer funny and fun brands. However, 95% of business leaders are wary of using humor in communication with customers.