Post by account_disabled on Feb 18, 2024 20:36:42 GMT 12
Alright boss, we need to have a talk. Last month, you let me start working on new landing pages, but now that they’re ready, you’re hesitant to let me test them out? Listen, I know change can be scary. It’s risky to go outside of what we know and try something different. I get it. But what if I told you we could test these new pages without risking new leads or acquisition? Not only do I think this new landing page will help us get a bunch of new leads, but I think we’ll get a lot of people who’ve been thinking about working with with us too. Seriously, just hear me out.
How do we keep things fresh for RETURNING visitors? If there’s one thing I Buy TG Database know, it’s that your boss is obsessed with converting new traffic to sales. “POINT MORE ADS AT IT!” “RANK FOR MORE KEYWORDS!!!”, she says. Bring new people to the website and hope those new people convert. It’s always New, New, New. But what about returning traffic? You know, those people who come back to your website, but haven’t bought anything or even become a lead yet? If you haven’t updated a high volume page like a homepage in a while, a percentage of your returning visitors may be confused (or bored) with the message you’ve been trying to push.
It’s important to test pages not just to convert new traffic, but to show some variation to returning visitors. Think of the landing page like a television commercial. Keeping it ‘fresh’ is the same reason why brands don’t run the same commercial year round. Did you know that Apple’s famous Mac vs Pc campaign ran for 4 years and had a total of 66 different different spots? (full breakdown of the campaign here) Even though Apple sold 200,000 Macs after the first month of the campaign being live, and 1.3 million Macs only a few months into the campaign, that didn’t stop them from creating new commercials. For some reason though, we just don’t think of websites that way and your boss will likely thank you for bringing that to light.
How do we keep things fresh for RETURNING visitors? If there’s one thing I Buy TG Database know, it’s that your boss is obsessed with converting new traffic to sales. “POINT MORE ADS AT IT!” “RANK FOR MORE KEYWORDS!!!”, she says. Bring new people to the website and hope those new people convert. It’s always New, New, New. But what about returning traffic? You know, those people who come back to your website, but haven’t bought anything or even become a lead yet? If you haven’t updated a high volume page like a homepage in a while, a percentage of your returning visitors may be confused (or bored) with the message you’ve been trying to push.
It’s important to test pages not just to convert new traffic, but to show some variation to returning visitors. Think of the landing page like a television commercial. Keeping it ‘fresh’ is the same reason why brands don’t run the same commercial year round. Did you know that Apple’s famous Mac vs Pc campaign ran for 4 years and had a total of 66 different different spots? (full breakdown of the campaign here) Even though Apple sold 200,000 Macs after the first month of the campaign being live, and 1.3 million Macs only a few months into the campaign, that didn’t stop them from creating new commercials. For some reason though, we just don’t think of websites that way and your boss will likely thank you for bringing that to light.